The Big Picture | CAFO Academy

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Making the Pitch: January 2025

Orientation

Welcome and Objectives (1:45)
Why a Pitch?
Course Structure and Schedule

PREP WORK: By January 10th

Download Workbook
Introductions
WATCH and DISCUSS: Meet the Elephant and the Rider
DO: The Vision Worksheet
BUILD: Access Canva Slide Deck Template
WATCH: Using the Canva Slide Deck

Monday: Finding the Right Message

Monday 1:30pm EST Zoom Link and Recording
The Big Picture
BUILD and DISCUSS: Defining Your Pitch Worksheet
DO: Audience Profile Worksheet
DO: Messaging Guide Stars Worksheet
WATCH: Gathering for Connection

Tuesday: Connecting with Purpose

Tuesday 1:30pm EST Zoom Link and Recording
The Big Picture
DO: Event Design Worksheet
READ and DO: Selecting Photos
READ: Presentation Deck Checklist and Example Slides
BUILD: Customize Canva Deck Visuals
Go the Extra Mile: Data Visualization and Storytelling

Wednesday: Telling Stories with Dignity

Wednesday 1:30pm EST Zoom Link and Recording
The Big Picture
READ: Communicating about Bio Families and Social Services
DISCUSS: Doing Unto Others
BUILD: Add Your Messaging to Canva Deck
Go the Extra Mile: Ethical Storytelling Resources

Thursday: Calling Your Audience to Act

Thursday 1:30pm EST Zoom Link and Recording
The Big Picture
DO: Building Calls to Action Worksheet
WATCH: How to Present on Video
BUILD: Refine and Practice Your Six-Minute Pitch!
Go the Extra Mile: Helping Every Church Find Their Fit

Friday: Making Your Pitch

Friday 1:30pm EST Zoom Link and Recording
DO: Help shape our future tools and resources
Recommended Next Steps

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The Big Picture

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